Iterable, a California based software company, announced it has opened a new office in Lisbon, Portugal to help them expand their global reach.

The office will be a centre for innovation and product development. Iterable aims to strengthen the company’s footprint in Europe enabling it to better serve customers in the region.

The Lisbon office is the latest addition to Iterable’s roster of international locations. There are additional offices in London, Sydney, New York, San Francisco, Denver and Lisbon. The firm serves over 1,200 clients spread across 50 countries including brand names like Wolt, Cinemark, Box and Redfin. To pursue its growth, it will hire at least 100 professionals in the Lisbon office over the next few years.

Andrew Boni, CEO and co-founder of Iterable said the company is “excited to tap into the region’s diverse, highly skilled workforce to drive growth for our business and fuel creative solutions.” Regarding the choice of Lisbon for the new office, he said “we look forward to embracing the local entrepreneurial spirit and forging lasting partnerships that will contribute to the city’s continued success.”

Iterable’s entry into the Portuguese market has been enabled by its strategic partnership with AICEP Portugal Global, the government’s investment and export promotion agency. AICEP has provided knowledge of the local business environment and connected Iterable to valuable resource networks.

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