Brown-Forman, a US-based provider of spirits and wine, plans to invest $200m to expand its Casa Herradura tequila distillery in Jalisco, Mexico. Construction is expected to begin in July 2023. The multi-phase project includes adding bottling, maturation and processing areas to the company’s distillery operations.
Brown-Forman acquired Tequila Herradura, the Mexican company that produced Casa Herradura tequila, for $776m in 2007, adding it to its portfolio of brands that includes Jack Daniel’s, Old Forester, Woodford Reserve and GlenDronach. The company has manufacturing operations in more than 25 facilities around the world, employing some 5,200 people.
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Of the expansion, Lawson Whiting, president and CEO of Brown‑Forman Corporation, said: “The world’s growing taste for premium tequila is driving double-digit net sales growth of our Herradura and el Jimador brands. We believe strong consumer interest in tequila will continue and we are expanding our production capacity to meet this demand. This strategic investment will improve our production efficiencies and increase our competitiveness.”
