Swiss manufacturer of flavours and fragrances Givaudan has launched its new Innovation Hub in Dubai, UAE.
Givaudan has invested around $5.5m (CHF 4.8m) in the new site. Spanning 3,901sqm, the facility aims to meet the rising demand from the South Asia, Middle East and African (SAMEA) markets.
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The new site features laboratories, a co-creation centre, and a dedicated consumer and sensory insights (CSI) centre. It enables greater local autonomy while continuing to meet the organisation’s global standards, enabling faster development and market introduction. Furthermore, it utilises AI-powered technologies like ‘ATOM’ and ‘VAS’ to rapidly translate consumer preferences into new products.
Tansukh Jain, regional commercial head of SAMEA Taste & Wellbeing described the new facility as a “game-changer.” He said it “allowed for unparalleled collaboration with customers to co-create food experiences”.
“The strategic location of the United Arab Emirates, combined with its advanced digital infrastructure and wealth of talent, makes it the perfect springboard for this ambitious venture,” he added.
Last month in October, Givaudan announced new sites in Cikarang (Indonesia) and Paris (France).
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By GlobalDataGivaudan operates across Africa, the Middle East, Europe, North America, Latin America, and Asia-Pacific. It has over 16,000 employees globally.
