The snacks lab will serve as a regional hub for Mondelez. Credit: Mondelez.

US snacks and drinks giant Mondelez International has opened its Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore.

The $5m facility will be used to develop new products for consumers across Southeast Asia, Australia, New Zealand and Japan. It is intended to serve as a “strategic regional hub” and will augment the company’s existing Singapore Technical Centre, which was founded in 2006 and underwent an enlargement in 2018.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The opening was attended by Chan Ih-Ming, executive vice president of the Singapore Economic Development Board; chargé d’affaires Casey Mace, Deputy Chief of Mission for the US Embassy in Singapore; Deepak Iyer, executive vice president and president for Asia Pacific, Middle East and Africa (AMEA) at Mondelez; and Marco Michielsen, research and development lead for Southeast Asia and vice president of biscuits and baked snacks for AMEA at Mondelez.

Iyer said: “At Mondelez International, we are dedicated to pushing the boundaries of food innovation and product development. Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers.

“This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business. With a focus on co-innovation, this expansion is designed to help accelerate Mondelez’s mission to create ‘the right snack, for the right moment, made the right way’.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.