US-based customer experience (CX) management platform Nextiva has announced the opening of its innovation centre in Bengaluru, India. The facility will be the company’s second-largest location outside of the US and is part of Nextiva’s intention to significantly expand its staff in India.
The centre will cover an area of 3251.6sqm, acting as a hub for product innovation and advancing the business’s next-generation platform capabilities.
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The expansion follows a year of rapid development for the company’s operations in India, where it more than doubled its local workforce to 300 employees.
The company now plans to add more than 150 workers in India as it aims to speed up development for its next generation of artificial intelligence (AI)-driven goods.
“The next era of customer experience technology is being built in India,” Tomas Gorny, co-founder and CEO of Nextiva, said. “This isn’t just about expansion, it’s about acceleration. Our teams in India are building foundational AI technologies that will redefine how businesses connect with their customers globally. This is where category-defining innovation is happening.”
This expansion also includes the full integration of Simplify360, the AI-powered, social-first customer experience platform acquired by Nextiva in 2023 which includes extensive domain knowledge in multichannel CX, social media and AI to the global platform.
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By GlobalDataChief product and technology officer Senthil Velayutham said, “The new roles in the Bengaluru office will primarily be within the product and tech divisions.”
“The core AI is built here, and some of the core platforms are built in India. I would say India is one of the centres of gravity for us,” he added.
Founded in 2006 and backed by Goldman Sachs, Nextiva offers cloud-based communication tools for businesses such as voice over internet protocol phone systems, video calls, team chat, and basic CRM functionality. The firm’s AI platform can assist businesses in streamlining internal cooperation as well as consumer communication.
Despite having most of its customers in North America and Europe, Nextiva also serves Indian businesses like ICT, Cred, Upgrad, PhonePe, Meesho, and Axis Max Life.
