Showpad, an artificial intelligence (AI) powered sales enablement operating system firm based in Belgium and the US, has announced the opening of its research and development (R&D) centre in Bucharest, Romania.
The company highlights that this latest investment demonstrates its focus on developing sales technology with AI integration, cloud-native structures and advanced data analytics.
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Showpad aims to hire 40 engineers and product specialists at the Bucharest facility by the end of 2025. There are now 15 members of the Bucharest team.
Hendrik Isebaert, CEO of Showpad, said “Our growth is fueled by innovation, and Bucharest provides an exceptional talent pool to help us accelerate our vision. This expansion is a testament to our ambition to lead the Revenue Enablement space, delivering cutting-edge AI-powered solutions to businesses worldwide.”
Răzvan Caciulă, director of engineering at Showpad Bucharest, added: “The Bucharest R&D centre will play a crucial role in shaping the future of our platform. We are excited to collaborate with the best talent in Romania and beyond to drive impactful solutions that redefine the way sales and marketing teams operate.” Caciulă will spearhead the new Bucharest office.
The opening of the new location follows Showpad’s entry into the US market over ten years ago and its growth since its founding in Ghent in 2011, aligning with its long-term vision of global leadership through strategic expansion.
Showpad has held various fundraising rounds from international investors such as Hummingbird Ventures, Dawn Capital, Insight Partners, and Korelay Capital.
The company’s platform provides solutions for sales content management, seller effectiveness, buyer engagement, analytics and insights, and coaching.
