The hybrid events model is not new, but the pandemic has prompted event organisers to reconsider opportunities, trends and value in this marriage of the physical and digital. Nowhere are the possibilities more evident than in Singapore.
In partnership with Singapore Exhibition & Convention Bureau
Singapore has consistently been voted one of the world’s leading international destinations for business – but how is the city-state changing its value proposition and messaging post-pandemic, ensuring it remains a destination of choice in a dramatically altered travel and tourism landscape?
The MICE sector has been a major driver for inward investment, but must adapt and evolve to serve shifting needs and demands. Might innovations undertaken in Singapore serve as a best practice case study for the future of business travel post-Covid-19?
Singapore broke records for its FDI inflows in 2019. However, as Covid-19 threatens this progress, will a call for more innovation bolstered with investment incentives be enough for the city-state to stay on top?
Smaller economies such as Singapore, Denmark and Switzerland lead IMD’s World Competitiveness Ranking for 2020, while the US and China struggle as their trade war makes its impact felt.
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