Driving growth: The American automotive market in 2022

After a tough 2020, the US car industry is now in recovery mode, but as demand for hybrid and electric vehicles intensifies, manufacturers, who are already facing tough rivalry both at home and abroad, have a new set of challenges to deal with. From securing the components and resources they need to compete in the race to electrification to upskilling their workforce, the US car industry must brace itself for an ever-evolving landscape. This paper examines the key challenges and opportunities facing the market, looking at the current leading players, the latest deals and valuations, the outlook when it comes to EVs, as well as the steps manufacturers can take to make the most of this changing market.