Gender equality makes investments more profitable. Here’s how.
IPAs and corporates should join forces to put gender equality at the forefront of their investment strategies, as it makes sense financially as well as working towards reaching the targets of the fifth SDG.
“Gender equality is not a problem for investors to solve, but it does provide a means for them to increase the value of their investments,” says Fatima Hadj, initiator and co-founder of Climate Action Women, a platform focused on advocating climate action and empowering women to act for a healthier planet.
Indeed, an analysis published by management consulting firm McKinsey & Company in 2020 found that companies “in the top quartile of gender diversity on executive teams were 25% more likely to experience above-average profitability than peer companies in the fourth quartile”. In fact, the data shows that the profitably of these companies has been increasing over the past few years, averaging 21% in 2017, up from 15% in 2014.
It is important that we put gender equality at the forefront of investment strategies, and there are several ways to address SDG5 as far as IPAs are concerned. Cedric Grignard, Invest in Lyon
“From an economic perspective, gender inequality resulting from the loss of jobs or the lack of reskilling opportunities could have a significant impact for investors, as it could result in a fall in consumption rates, people’s net worth, or their ability to access capital, all of which can dent the growth of a country’s gross domestic product [GDP],” says Amelia Lopez Huix, owner and corporate partner on gender economic governance at management consulting firm MCI Partners. “This can have a negative impact on long-term investment performance, especially for large investors and asset owners that depend on long-term economic growth.”
In fact, embracing gender equality is key to delivering higher profitability, not only at a company level but also on a country level, according to data from consulting firm PwC. Its Women in Work Index 2021 states that “increasing female employment rates across the OECD could boost the GDP [of member countries] by $6trn, while closing the gender pay gap could boost the GDP of OECD members by $2trn”.
With adequate policies in place to reduce gender gaps in labour force participation, both investment promotion agencies (IPAs) and corporations can benefit from the gender dividend, according to Lopez Huix.
Indeed, putting adequate policies in place is key as a World Bank report suggests that the “world could achieve a gender dividend of $172trn by closing gaps in lifetime labour earnings between women and men”.
Losses in human capital wealth as a result of gender inequality have a negative effect on both developed and developing countries, although south Asia and the Middle East and Africa are the regions facing the most challenges in regard to gender empowerment and achieving the UN’s fifth Sustainable Development Goal (SDG) – gender equality and empowering all women and girls – by 2030, according to an analysis by Investment Monitor.
The Covid-19 outbreak has only served to heighten the risk for gender empowerment, on top of setting back hopes to achieve SDG5 by 2030. However, other more recent developments are adding momentum to the drive towards gender equality in corporate boardrooms, according to John Boyd of New Jersey-based location consultancy Boyd Company.
“Gender equality is no doubt a dominant part of equitable development goals in corporate boardrooms today,” he says. “This, of course, has much to do with the success and power of the #MeToo movement and corporate boardrooms recognising the value of a proactive social impact strategy. We know that the investment banking community prefers companies that are engaged in social impact issues such as diversity, sustainability and gender equality, and the millennial workforce prefers to work for companies engaged in these matters.”
Should gender equality lead investment strategies?
It would seem, listening to industry leaders and looking at the many pieces of research on offer, that achieving gender equality and empowering all women and girls should be a key priority not only for governments but also for IPAs and large corporations, given how much policies will deliver sustainable development, societal value and higher profits.
“It is important that we put gender equality at the forefront of investment strategies, and there are several ways to address SDG5 as far as IPAs are concerned,” says Cedric Grignard, director for new business and innovation at Invest in Lyon. “That comes first from within the agencies. Secondly, from foreign direct investment [FDI]… for example an idea would be to encourage woman-led ventures. The third is about activities that foster and work towards achieving SDG5. The fourth could be to ensure that the venture or the FDI project will contribute to the SDG in its destination location.”
What can IPAs and corporations do to aid SDG5?
Grignard’s emphasis on this move towards IPAs being at the forefront of foreign investment embracing gender equality issues makes sense, as one of their missions is to assist in achieving diversity and more inclusion in the workplace. A report by the UN Conference on Trade and Development (UNCTAD) shows that IPAs should be at the centre of investment attraction, entry and establishment, expansion and transformation, policy advocacy, and human resource management.
“There are interesting initiatives being taken by IPAs to promote gender equality,” says Hadj at Climate Action Women. “But we have to go further and faster. We need to accelerate the achievement of SDG5. The most efficient actions taken by the IPAs will be the ones correlating the achievement of pre-defined gender equality criteria with the access to their services. I think that the multinational enterprises will welcome these gender equality key performance indicators because their shareholders and stakeholders will track their progress in terms of gender equality anyway.”
The most efficient actions taken by the IPAs will be the ones correlating the achievement of pre-defined gender equality criteria with the access to their services. Fatima Hadj, Climate Action Women
What’s more, multinationals have also the power to spread gender equality practices across borders. A report from UNCTAD states that multinationals “can promote gender equality in developing countries directly, via employment practices in their foreign affiliates, and indirectly, through spillovers in local labour markets”.
Thus, it emerges that the roles of multinational enterprises and IPAs, as well as local government, are significant when it comes to encouraging activities that promote gender equality and encourage the relevant investments. However, it remain to be seen whether this will be enough to meet the SDG5 targets by 2030, as the pandemic has provided an extra obstacle in achieving this goal on time.
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