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The perfect mix: How hybridisation can increase the value of the events space

Singapore Exhibition & Convention Bureau

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The Event Industry Resilience Roadmap looks at how the MICE sector can adapt and evolve to meet new challenges and make the most of emerging opportunities. In this abridged extract, its authors outline how to maximise the potential of hybrid event formats and harness the power of digitalisation, without losing sight of the value of in-person interaction.